- STRATEGIC- Marketing and Data analysis - SWOT and PEST analysis - Determine customer insight - Segmentation and target management - Strategic positioning - Creating strategic messages - Project, activity and budget planningINTEGRATED MARKETING COMMUNICATIONSAdvertising - Advertising activities - Corporate identity design - Production services - Creating promotional materials Public Relations - Internal communications - Target audience communications - Media communications - Digital media communications - Social responsibility projects management Direct marketing Event management